Last week I ran a panel at Digital Hollywood too, a high-tech conference, called AR/MR Brings Movies, TV, Games, and Advertising to the Real World.
I led three other panelists and the audience in a conversation about how movies bring you to a theatre, TV lets you stay at home, but AR gaming takes properties like Star Wars and Harry Potter all over your neighborhood, in the way that Pokemon Go did. We opened strong with an audience interaction stunt including paper airplanes!
We did it to showcase Big Movement Gaming, the new AR mobile walking game from Monsarrat. See more at monsarrat.com.
Attendees loved the panel! Here are some video testimonials.